This section provides you with the basics of LinkedIn as a social media platform. You will learn what kind of content is most likely to succeed. Additionally, you’ll learn how you can communicate effectively in LinkedIn no matter your goal.

• LinkedIn is your best friend when it comes to search engine optimization (SEO). It is crucial that you choose the correct keywords and include them into your headline, summary, job history and so on.

• Also, remember to use these keywords in your posts. This is how your profile is most likely to come up in searches with such keywords.

• LinkedIn is about the users − when you search for a company, the first results will be its employees.

• Nowadays LinkedIn is a social media service, but also a platform for job posts and finding new career options.

• The most successful content in LinkedIn is often about profession-related topics.

Don’t forget to test your understanding below